Your marketing doesn’t need more hands. It needs another brain.

  • €2.6M+

    Documented client revenue across client engagements

  • €380K+

    Documented Meta ad spend managed

  • 15+ Years

    marketing experience across brands - Start ups

Meta ads & strategic growth for established health & wellness businesses

Hands-on Meta strategy and media buying, informed by what happens after the click, so you can make clearer decisions about what to build, fix, or scale next.

Book a strategic growth call
  • 1:1 with me
  • Revenue Systems
  • Growth Diagnostics

You’ve Hired Marketing Help. So Why Are You Still the One Figuring Out What Needs Fixing?

  • There is always something that could be improved.

    The ads. The creative. The landing page. The emails. The sales process. The tracking.

  • And everyone has a reasonable view of their own piece.

    The ads person sees CPL. The funnel specialist sees conversion rate. Sales sees lead quality.

  • Which part is actually limiting growth?

    Because optimizing the wrong thing can lead to the wrong business decision. You can spend more when the real problem sits downstream. Cut an ad that looks expensive but brings in better buyers. Or spend weeks fixing something that was never the main constraint. I’ve seen campaigns that looked almost identical at the lead level produce very different customer outcomes.

What you get

The Compliant Growth Engine

Don’t Assume.
Diagnose.

The job is to answer one question:
What should we build, fix, or scale next?

How I Work

Hands-On Meta. With a Wider View of What the Numbers Mean.

You work with me directly. The person thinking about the strategy is also the person inside the account.

Client results Ways to work together

Meta Strategy &
Media Buying

  • MY ROLE

    I lead campaign strategy, management, testing, optimization, and scaling directly.

  • MY GOAL

    Bring in the right customers at a cost that makes sense for the business, not just make the numbers inside Meta look good.

Creative
Strategy

  • MY ROLE

    I use performance data and customer insight to decide which messages, hooks, angles, and creative ideas deserve testing next.

  • MY GOAL

    Make creative decisions based on evidence, not guesswork, and work alongside your existing team if you have one.

What Happens
After the Lead

  • MY ROLE

    Look at what happens after someone becomes a lead. Who buys? What do they spend? Are the ads bringing in the right customers?

  • MY GOAL

    Judge the ads by the customers and revenue they create, not just by the cost per lead.

A Recommendation,
Not Just a Report

  • MY ROLE

    I look beyond Meta when the numbers suggest the real constraint is somewhere else.

  • MY GOAL

    Move from “Here’s what happened.” to “Here’s what I think it means. Here’s where I believe the constraint is. And here’s what I recommend we do next.”

What Clients Say

Don’t Take My Word for It. See directly from clients about what it’s like to work together.

  • “With Janine, I finally found the ads expert for our team. She is incredibly well organized, always available, and most importantly, she manages our ad budget as if it were her own money.”

    “She develops complete plans and strategies for how we can best promote each product and establish our brand in the European region. At the same time, she keeps a close eye on performance and regularly analyzes the numbers with us. I’m incredibly grateful for our partnership.”

  • “It felt like she had always been part of my team.”

    “Before working with Janine, I was lost in the world of online marketing. I had no clear strategy for social media, my blog, or my newsletter. With her help, my business didn’t just grow. It became more consistent. She brought organization, fresh ideas, and a deep understanding of my brand, which translated into a steady flow of inquiries. It felt like she had always been part of my team.”

  • “My cost per lead dropped from €20 to €2–3 without any loss in quality.”

    “Before working with Janine, ads felt like trial and error, and I was spending far more than I needed to. Janine brought clarity to what had previously felt confusing. I was able to reduce my cost per lead from €20 to €2–3 without any loss in lead quality. My ad messaging now genuinely resonates with my target audience, and I no longer feel like I have to spend hours dealing with ads because everything is faster and easier with Janine by my side. I really appreciate not only her knowledge and speed, but also how honest and supportive she is. I’ve already recommended her to people in my network and will absolutely continue to do so.”

  • “I doubled my sign-ups with the same ad budget.”

    “While looking for someone to take over the Facebook advertising for my workshop, I found Janine. My ads were already performing well and I’d had support before, but working with Janine made a real difference. She took over the ad creation, campaign setup, and ongoing management and with our first campaign, I doubled the number of sign-ups with the same ad budget. Her reliability meant I could step away from managing the ads myself and focus my time elsewhere. I especially appreciate how quickly she responds when something doesn’t go to plan. She brings a great deal of knowledge and experience, and I’m still very grateful for her support.”

Jana

Health Coach

Client Results

When Meta Wasn’t the Bottleneck

150% More Revenue in 90 Days, With the Same Ad Budget

Oct. 2025

Jan. 2026

  • Initial Revenue

    €36K

    €90K

  • Paying Customers

    10

    +25

  • Revenue per €1 spent

    €6.24

    €13.39

The ads were already working. The bigger opportunity was elsewhere in the customer journey.

Building a Second Revenue Channel

Building Meta Into a Major Revenue Channel

Meta was new for a business that had already grown organically. Across seven launches, it generated €369,600 in revenue – about 71% of total launch revenue.

  • Total Launch Revenue

    €523,600

  • Spend in Meta

    €62,433

  • Revenue per €1 spent

    €5.90

Meta became a meaningful second revenue channel, with each launch building on what we learned from the last.

View all case studies Ways to work together

Who This Is For

You Don’t Need Proven Meta Ads. You Need a Proven Business.

You're already running Meta Ads - or you've grown through referrals, organic marketing, email, launches, or partnerships and now want Meta to bring in more of the right customers. Either way, you're a fit.

What matters is that the business already works. People already buy what you sell.

Meta does not need to prove whether people want what you sell. It needs to help you grow what is already working.

Book a strategic growth call

Ways to Work Together

Some clients need someone to take ownership of Meta. Some need help figuring out what's getting in the way of growth. Others want ongoing strategic support to make better growth decisions over time. You don't need to know which one you need before we speak.

Meta Ads
Management

  • For established businesses that want someone to take ownership of Meta strategy, management, testing, and performance.

  • While keeping an eye on the customers and revenue those ads are actually producing

Growth
Diagnostic

  • For when growth isn't where you want it to be, but it's not obvious what's causing the problem

  • I look at the relevant numbers, identify what appears to be getting in the way, and give you a clear recommendation on what to focus on next

Strategic Growth
Partnership

  • For established businesses that want ongoing strategic support across the bigger growth picture

  • I stay close to the numbers and how marketing connects to the customer journey

  • A clear point of view on what's working, what's getting in the way, and what I believe should happen next

  • Meta can be part of that work, but the conversation isn't limited to Meta

FAQ

  • What if I’m not sure what’s holding growth back?

    That is often the reason clients come to me. You may be able to see several things that could be improved without knowing which one is actually affecting growth. I look at the relevant numbers, work out where the problem appears to be, and recommend what deserves attention first.

  • What does the Strategic Growth Partnership actually mean?

    It means having another experienced brain involved in the growth of the business on an ongoing basis.

    I stay close to the numbers, help connect what is happening across marketing and sales, and bring a clear point of view on what is working, what is getting in the way, and what I believe should happen next.

    Meta may be part of that work, but the conversation is not limited to Meta.

  • Do you manage everything you recommend?

    No. I work hands-on with Meta, but I do not need to personally execute every recommendation to help you make the right decision. If something needs to change in your emails, funnel, sales process, creative, or another area, I’ll tell you what I believe needs attention and can work alongside the person responsible.

  • What happens on the Strategic Growth Call?

    We’ll talk about where the business is now, where you want it to go, and what is prompting you to look for support. You do not need to know which service you need before the call. If I believe I can help, I’ll explain how I would approach it and what way of working together makes the most sense.

Book a strategic growth call

What’s Getting in the Way of Growth?

You probably already have ideas about what could be improved. The harder part is knowing which one will actually make a difference.

If you run an established health and wellness business and want help understanding what's working, what's getting in the way, and what deserves attention next, let's talk.